News & Insights

18 September 2025 2 min read

Feeling the AI Pressure? A Founder’s Perspective, and a Simple Way to Measure Up

Author: Steve Cracknell, Founder, Director, and CPO of Insig AI

A graph showing all the major AI announcements from March 2024 to September 2025



With an average of 3 major AI announcements each month for the past year, it is no wonder business leaders are feeling panicked!

Let’s be honest – it’s overwhelming!

Recently, one of my team members called me a “veteran of the tech industry”. At first, it made me feel old. But the truth is, 25 years in data, tech, and AI does make you a veteran.I have certainly had the benefit of working in some of the best companies in the world, where using the best technology was always a priority.

Working at Goldman then moving to Silicon Valley gave me early exposure to cloud computing and hands-on experience with machine learning – foundations that help me navigate the very rapidly evolving AI landscape we face today. 

The pace of change is eye watering and with each new model, or enhancement, or AI tool popping up, making a decision on what to do or what to buy, becomes increasingly more difficult.

Equally, standing still is not an option as there are companies (i.e. your competitors) who are actively using AI and integrating it throughout their businesses. Once tapped into the potential of AI, innovation, growth, and speed of execution becomes exponential.

When I said this to a client the other day, their response was “where do I start and how far behind the AI curve is my business?”

I spent the next 15 minutes asking them some fairly straightforward questions and we very quickly established where their gaps were, but more importantly, we agreed on a starting point for their business to become AI ready.

At the end of the meeting my client said, “that was super helpful, you should create a survey for other business leaders to help them assess where they are on the AI journey.”

And just like that, the idea for our AI-readiness survey was born. And no, this is not an AI generated survey, it is ‘veteran generated’!

Wondering where your business stands? Take our short, practical survey. Click here to see how you measure up.

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